Category: Marketing
Need a Logo Refresh? Design for Today, Not Yesterday
When you see the logo of well-known brands like Starbucks, Target, and UPS, you instantly recognize the company and what that company is all about. That’s the power of a…
Got a Value Proposition? Here’s Why You Should
Got a product or service to sell? Then your company has value beyond the sale. Innovative companies communicate this value, directly and indirectly, every time they send a direct mail…
Want Better Direct Mail Copy? Tighten It Up!
What’s one of the keys to creating great direct mail copy? Keeping it tight! Over the years, the amount of copy used in direct mail campaigns has dropped. In fact,…
Want Marketing Success? Don’t Do This!
We all love reading about marketing mistakes as long as they aren’t our own. Not only do these tales make us say, “Whew! Glad that wasn’t me!” But we also…
Put the Power of Color to Work for You
When you hand out a piece of marketing collateral or send a direct mail piece, the first thing recipients notice is the color. In an instant, color does a lot…
5 Sneaky Typography Errors to Avoid
Published by Creative Market We’ll be honest with you, friends: having keen typographic instincts takes experience — but it’s not an impossible skill to hone. You shouldn’t despair if you’re…
Print Marketing Inspiration from 2020
By Nicholas Pearson, Published by Domtar Paper Part of our mission here is to showcase and inspire incredible works of print marketing. We love to see what others have created…
Adapting to an Unexpected 2020
It’s become a tradition in late summer for me to update our customers, coworkers and partners on Heeter’s progress over the past 12 months. While our first 6 months were…
What Is Tactile Marketing Automation?
Definition, Best Practices, and Real-World Examples By Nick Runyon The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise…
How to Use Direct Mail as Businesses Begin to Reopen
By NAPCO Media After weeks of stay-in-place orders, states are gradually starting to reopen. As businesses and organizations begin to resume operations, now is a good time to use printed…