Category: Marketing
8 Simple and Effective Ways to Boost Response Rates with Personalization
Reprinted from Brand United. Too often, marketers will design their marketing campaigns — whether online or by direct mail — and cross their fingers that in time, response rates will…
PMS Announces Its 2019 Color of the Year
Designers have been eagerly waiting for the big announcement of Pantone’s Color of the Year. Designers know Pantone as the organization that creates and curates the Pantone Matching System (PMS)…
Brand United Features Highmark Health Case Study
BRAND United just released a case study featuring one of Heeter’s clients: Highmark Health. “Highmark Health’s Personalized Drip Campaign Boosted Response Rates” explores how Highmark Health’s “New to Medicare” direct…
Highmark Health’s Personalized Drip Campaign Boosted Response Rates
Targeted Messaging Focused On Developing Trust Generated Big Returns Written by BrandUnited. Direct mail, as with any marketing outreach, must produce leads and, it is hoped, customers. For any mail…
Working Closely on Novel Brochure
Marietta College is a private liberal arts college in Marietta, Ohio that enrolls 1200 full-time students. Tom Perry, VP of Communication & Brand Management, was looking for a piece that…
Seeking Inspiration from Its Partner
Carnegie Learning is a transformational math education company focused on delivering better math learning to all teachers and students through research-proven software, textbooks, and professional learning. It’s sales team utilizes…
Personalize.. . Reward… Thank
In the old days, companies would gain scale by advertising to the masses…one message to all. The marketers figured they would reach a few interested prospects in the process. As…
5 Awesome Examples of Interactive Print Ads
June, 2018 | Brian Szubinski | Ink OnDa Paper You may have seen some of these featured before on our site. These are the best examples of interactive print ads we could…
Tips For Designing Large Format Graphics
By Jillian Tempestini — May 9, 2018 Impressive exhibits all share one thing in common: stunning graphics that stand out on the show floor. Larger-than-life graphics are made possible thanks to…
Snail Mail Isn’t Dead: 12 Ways to Engage Customers with Physical Mail
Nearly every business is focusing on digital marketing these days – as they should. Email, social media, video and blog posts are all effective and viable ways to reach a consumer base that would sooner dictate notes to their smartphone than whip out a notepad and pen. But this is not to say that traditional marketing methods are a thing of the past. Below are 12 recommendations to help you to tap into consumers’ nostalgia for receiving personal notes and creative packages via snail mail.
