Category: Marketing
How to Use Direct Mail as Businesses Begin to Reopen
By NAPCO Media After weeks of stay-in-place orders, states are gradually starting to reopen. As businesses and organizations begin to resume operations, now is a good time to use printed…
8 Tips for Hosting Effective Virtual Meetings
By NAPCO Media Virtual meetings are the new normal among printing companies as stay-at-home orders remain in place. Many print service providers are using online collaboration tools like Zoom, Microsoft…
4 Strategic Ways to Strengthen your Enrollment Funnel
At Heeter, we work with a number of educational institutions that look to better engage with their audiences: students and alumni, in particular. We think this article from Blackboard covers…
Driving Applications and Admissions at Allegheny College
Heeter salesperson Amanda Bronowski offers a short video introduction to Allegheny College’s push to increase applications over the last 5 years. Congratulations to salesperson Brian Mathews for his work with…
Making the Paper Swatchbook Work for You
By Jill DiNicolantonio Republished from Domtar blog I’ve seen it happen time and again. A designer works on a print project and gets all the way through to the final stages…
What Do Heeter Customers Think of Us?
The Heeter team has made it our mission to deliver quality print + mail + fulfillment products and responsive service to our customers. We believe we are successful in delivering…
8 Simple and Effective Ways to Boost Response Rates with Personalization
Reprinted from Brand United. Too often, marketers will design their marketing campaigns — whether online or by direct mail — and cross their fingers that in time, response rates will…
PMS Announces Its 2019 Color of the Year
Designers have been eagerly waiting for the big announcement of Pantone’s Color of the Year. Designers know Pantone as the organization that creates and curates the Pantone Matching System (PMS)…
Brand United Features Highmark Health Case Study
BRAND United just released a case study featuring one of Heeter’s clients: Highmark Health. “Highmark Health’s Personalized Drip Campaign Boosted Response Rates” explores how Highmark Health’s “New to Medicare” direct…
Highmark Health’s Personalized Drip Campaign Boosted Response Rates
Targeted Messaging Focused On Developing Trust Generated Big Returns Written by BrandUnited. Direct mail, as with any marketing outreach, must produce leads and, it is hoped, customers. For any mail…
