Category: Marketing
Adapting to an Unexpected 2020
It’s become a tradition in late summer for me to update our customers, coworkers and partners on Heeter’s progress over the past 12 months. While our first 6 months were…
What Is Tactile Marketing Automation?
Definition, Best Practices, and Real-World Examples By Nick Runyon The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise…
How to Use Direct Mail as Businesses Begin to Reopen
By NAPCO Media After weeks of stay-in-place orders, states are gradually starting to reopen. As businesses and organizations begin to resume operations, now is a good time to use printed…
8 Tips for Hosting Effective Virtual Meetings
By NAPCO Media Virtual meetings are the new normal among printing companies as stay-at-home orders remain in place. Many print service providers are using online collaboration tools like Zoom, Microsoft…
4 Strategic Ways to Strengthen your Enrollment Funnel
At Heeter, we work with a number of educational institutions that look to better engage with their audiences: students and alumni, in particular. We think this article from Blackboard covers…
Driving Applications and Admissions at Allegheny College
Heeter salesperson Amanda Bronowski offers a short video introduction to Allegheny College’s push to increase applications over the last 5 years. Congratulations to salesperson Brian Mathews for his work with…
Making the Paper Swatchbook Work for You
By Jill DiNicolantonio Republished from Domtar blog I’ve seen it happen time and again. A designer works on a print project and gets all the way through to the final stages…
What Do Heeter Customers Think of Us?
The Heeter team has made it our mission to deliver quality print + mail + fulfillment products and responsive service to our customers. We believe we are successful in delivering…
8 Simple and Effective Ways to Boost Response Rates with Personalization
Reprinted from Brand United. Too often, marketers will design their marketing campaigns — whether online or by direct mail — and cross their fingers that in time, response rates will…
PMS Announces Its 2019 Color of the Year
Designers have been eagerly waiting for the big announcement of Pantone’s Color of the Year. Designers know Pantone as the organization that creates and curates the Pantone Matching System (PMS)…
