Category: Marketing
Top Customer Loyalty Factors: How Do You Stack Up?
Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you…
Resilient Team Allows Us to Weather Challenging 2021
I look forward to sharing my annual update to customers, coworkers and partners about Heeter’s progress over the previous year. Turning a Corner In the past year, much has changed…
Need a Logo Refresh? Design for Today, Not Yesterday
When you see the logo of well-known brands like Starbucks, Target, and UPS, you instantly recognize the company and what that company is all about. That’s the power of a…
Got a Value Proposition? Here’s Why You Should
Got a product or service to sell? Then your company has value beyond the sale. Innovative companies communicate this value, directly and indirectly, every time they send a direct mail…
Want Better Direct Mail Copy? Tighten It Up!
What’s one of the keys to creating great direct mail copy? Keeping it tight! Over the years, the amount of copy used in direct mail campaigns has dropped. In fact,…
Want Marketing Success? Don’t Do This!
We all love reading about marketing mistakes as long as they aren’t our own. Not only do these tales make us say, “Whew! Glad that wasn’t me!” But we also…
Put the Power of Color to Work for You
When you hand out a piece of marketing collateral or send a direct mail piece, the first thing recipients notice is the color. In an instant, color does a lot…
5 Sneaky Typography Errors to Avoid
Published by Creative Market We’ll be honest with you, friends: having keen typographic instincts takes experience — but it’s not an impossible skill to hone. You shouldn’t despair if you’re…
Print Marketing Inspiration from 2020
By Nicholas Pearson, Published by Domtar Paper Part of our mission here is to showcase and inspire incredible works of print marketing. We love to see what others have created…
Adapting to an Unexpected 2020
It’s become a tradition in late summer for me to update our customers, coworkers and partners on Heeter’s progress over the past 12 months. While our first 6 months were…