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Heeter

441 Technology Drive
Canonsburg, PA 15317

724-746-8900
solutions@heeter.com

Heeter | Innovative Print and Data Solutions

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Category: Marketing

The Power of Videos for Sales and Marketing

Posted on July 21, 2022 by jeremy

From Ricoh Business Booster Blog. Introduction Videos are everywhere! During 2021, YouTube alone reported that over a billion hours of content is watched on its platform every day. The use…

Posted in Marketing

Resilient Team Allows Us to Weather Challenging 2021

Posted on December 6, 2021 by jeremy

I look forward to sharing my annual update to customers, coworkers and partners about Heeter’s progress over the previous year. Turning a Corner In the past year, much has changed…

Posted in Marketing, Team

Need a Logo Refresh? Design for Today, Not Yesterday

Posted on August 19, 2021 by jeremy

When you see the logo of well-known brands like Starbucks, Target, and UPS, you instantly recognize the company and what that company is all about. That’s the power of a…

Posted in MarketingTagged branding, logo

Got a Value Proposition? Here’s Why You Should

Posted on July 26, 2021 by jeremy

Got a product or service to sell? Then your company has value beyond the sale. Innovative companies communicate this value, directly and indirectly, every time they send a direct mail…

Posted in Marketing

Want Better Direct Mail Copy? Tighten It Up!

Posted on July 14, 2021 by jeremy

What’s one of the keys to creating great direct mail copy? Keeping it tight! Over the years, the amount of copy used in direct mail campaigns has dropped.  In fact,…

Posted in MarketingTagged copy

Want Marketing Success? Don’t Do This!

Posted on July 5, 2021 by jeremy

We all love reading about marketing mistakes as long as they aren’t our own. Not only do these tales make us say, “Whew! Glad that wasn’t me!” But we also…

Posted in Marketing

Put the Power of Color to Work for You

Posted on June 13, 2021 by jeremy

When you hand out a piece of marketing collateral or send a direct mail piece, the first thing recipients notice is the color. In an instant, color does a lot…

Posted in MarketingTagged color

5 Sneaky Typography Errors to Avoid

Posted on February 8, 2021 by jeremy

Published by Creative Market We’ll be honest with you, friends: having keen typographic instincts takes experience — but it’s not an impossible skill to hone. You shouldn’t despair if you’re…

Posted in MarketingTagged design, typography

Print Marketing Inspiration from 2020

Posted on January 20, 2021 by jeremy

By Nicholas Pearson, Published by Domtar Paper Part of our mission here is to showcase and inspire incredible works of print marketing. We love to see what others have created…

Posted in Marketing

Adapting to an Unexpected 2020

Posted on October 8, 2020 by jeremy

It’s become a tradition in late summer for me to update our customers, coworkers and partners on Heeter’s progress over the past 12 months. While our first 6 months were…

Posted in General, Marketing, TeamTagged 2020 Update

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