Category: Innovation
2021 Innovator of the Year: Heeter Adapts to Customer Needs and Helps Them Achieve Better ROI
By Dan Marx, Printing Impressions, September 2021 In today’s printing industry, the concept of innovation is wide in definition, but rather narrow in its goal. Leading companies have grasped many tools…
Have You Considered Retargeting with Print? (Yes, Print!)
Have you ever been browsing a retailer’s site and started seeing the products you browsed beginning to show up everywhere you go online? Ads start showing up on Facebook or…
Direct Mail with Print Enhancements
Introduction Direct marketing campaigns can vary widely in quality, encompassing everything from unimaginative and generic junk mail to highly targeted and personalized initiatives. The former has been rightfully tagged with…
10 Fun Direct Mail Pieces for When Your Mail’s Gone Stale
by Summer Gould, BRAND United Over time, mail pieces can become boring and less effective, because we end up using the same formats over and over again. Have you considered spicing up your…
Driving Applications and Admissions at Allegheny College
Heeter salesperson Amanda Bronowski offers a short video introduction to Allegheny College’s push to increase applications over the last 5 years. Congratulations to salesperson Brian Mathews for his work with…
Heeter Boosts Inkjet Capabilities
As a long-time Ricoh partner, Heeter continues to expand its business and grow revenues with the addition of the VC70000. By Denise M. Gustavson, Published in the Special Inkjet Edition…
VP of Ops Kirk Schlecker Comments on Benefits of VC70000 Inkjet
Ricoh Allows Us to Be Experts Heeter made a large investment in the Ricoh Pro VC70000 inkjet press in the summer of 2018 to meet customer demand. Kirk Schlecker overviews…
Heeter Is First Company in World to Install Ricoh Pro VC70000
Heeter boosts inkjet and personalization capabilities with RICOH Pro VC70000 As the first site to install the Pro VC70000, Heeter continues its leadership position, delivering more speed, ink configurations and…
Investing in Team Training
Scott Heeter has stressed to the company in recent years that adaptability is a critical element to business and personal success. Given this, Heeter has been increasing the training for…
8 Simple and Effective Ways to Boost Response Rates with Personalization
Reprinted from Brand United. Too often, marketers will design their marketing campaigns — whether online or by direct mail — and cross their fingers that in time, response rates will…