Messaging In-Season to Busy Pavers

Walsh Logo w SEI Co 2017 FINAL smaller v3

Walsh Equipment is the leading construction and road maintenance dealer in Western and Central Pennsylvania. A key customer segment is the paver contractor who requires a wide variety of equipment, much of which Walsh sells. Knowing that marketing with digital messaging to contractors is a challenge during paving season, Walsh aimed to connect with buyers with one compelling set of physical mailings.