Category: Digital
Case Study: Retailer Raises Quality of Personalized Mailers
Giant Eagle is a very active marketer to its hundreds of thousands of regional shoppers. It collects detailed buying activity of its Advantage members so that it can more accurately…
Highmark Health’s Personalized Drip Campaign Boosted Response Rates
Targeted Messaging Focused On Developing Trust Generated Big Returns Written by BrandUnited. Direct mail, as with any marketing outreach, must produce leads and, it is hoped, customers. For any mail…
Seeking Inspiration from Its Partner
Carnegie Learning is a transformational math education company focused on delivering better math learning to all teachers and students through research-proven software, textbooks, and professional learning. It’s sales team utilizes…
Heeter Makes Industry-Leading Embrace of Inkjet with the RICOH Pro VC60000
Here’s the story of how one company took the shortest, straightest path to the kind of printing its customers really wanted with the help of production inkjet. By Patrick Henry, Printing…
Heeter Becomes First Commercial Printer to Offer Ricoh VC60000 Inkjet Web
In 2015, Heeter was looking for a press that could dramatically increase the production of its digital work while still maintaining the quality its customers demanded. Here is the story.
Speed Upgrade for Our Inkjet Web Press
Our Ricoh VC60000 inkjet web press has been a huge hit with customers since its installation in quarter 4 of 2015. In fact, we saw the number of digital pages at Heeter increase 202% in 2016. This rapid growth has continued in 2017.
Accordingly, we’ve taken steps to further grow this equipment’s throughput.
New Videk System Offers Quality and Accuracy Benefits
Heeter became the first commercial printer in the United States to buy and install the Ricoh VC60000 inkjet web press in 2015. In 2016 this new press increased the number of digital pages printed at Heeter by 202%! That dramatic increase in production bandwidth prompted Heeter to invest in the Videk Camera System. Read more about the benefits.
Heeter Goes Digital and Goes National
Digital printing brings major benefits to marketers – particularly around the ability to conduct variable mailings as well as significant cost savings.
Below is a feature article about Heeter’s investments in digital printing in the last couple of years and the benefits it is bringing to its clients.
15 Clever Examples of Interactive Print Ads
Print advertising is a form of advertising that uses physically printed media to reach consumers, business customers and prospects. You would think the category is void of innovative ideas, but that’s certainly not the case. Here are 15 print ads that should make you rethink the word “traditional.”
Using Direct Mail to Win at Engagement Marketing
Our VP of Marketing Tom Boyle participated earlier this month in the Engagement Marketing Executive Symposium, a three-day event held by Ricoh in Boulder to discuss the role of Direct Mail to connect brands with customers.
The speakers had some notable insights which were covered by DMNews in the article below. Read more…
