Targeted Messaging Focused On Developing Trust Generated Big Returns Written by BrandUnited. Direct mail, as with any marketing outreach, must produce leads and, it is hoped, customers. For any mail…
Carnegie Learning is a transformational math education company focused on delivering better math learning to all teachers and students through research-proven software, textbooks, and professional learning. It’s sales team utilizes…
Here’s the story of how one company took the shortest, straightest path to the kind of printing its customers really wanted with the help of production inkjet. By Patrick Henry, Printing…
In 2015, Heeter was looking for a press that could dramatically increase the production of its digital work while still maintaining the quality its customers demanded. Here is the story.
Our Ricoh VC60000 inkjet web press has been a huge hit with customers since its installation in quarter 4 of 2015. In fact, we saw the number of digital pages at Heeter increase 202% in 2016. This rapid growth has continued in 2017.
Accordingly, we’ve taken steps to further grow this equipment’s throughput.
Heeter became the first commercial printer in the United States to buy and install the Ricoh VC60000 inkjet web press in 2015. In 2016 this new press increased the number of digital pages printed at Heeter by 202%! That dramatic increase in production bandwidth prompted Heeter to invest in the Videk Camera System. Read more about the benefits.
Digital printing brings major benefits to marketers – particularly around the ability to conduct variable mailings as well as significant cost savings.
Below is a feature article about Heeter’s investments in digital printing in the last couple of years and the benefits it is bringing to its clients.
Print advertising is a form of advertising that uses physically printed media to reach consumers, business customers and prospects. You would think the category is void of innovative ideas, but that’s certainly not the case. Here are 15 print ads that should make you rethink the word “traditional.”
Our VP of Marketing Tom Boyle participated earlier this month in the Engagement Marketing Executive Symposium, a three-day event held by Ricoh in Boulder to discuss the role of Direct Mail to connect brands with customers.
The speakers had some notable insights which were covered by DMNews in the article below. Read more…
Marketers have long exclaimed the powerful and cost effective features of email marketing – particularly for B2B messaging.
Email marketing has been proclaimed by pundits as “old school” and “bound to quickly recede;” yet, recent reports suggest that email continues to be a powerful tool for marketers. If anything, we are seeing improvements in results from email campaigns.