Category: Digital
Print and Digital — Not an Either/Or Tool
Reprinted from Ricoh Business Booster. Print and digital marketing are not in competition Print and digital are not in opposition to one another; rather they complement and strengthen each other. Print drives…
Expanding Innovation:
Heeter Grows Its Business by 25% by Embracing Digital and Personalization
New $4M Digital Print Center unveiling reflects Heeter’s continued business growth and customer success resulting from embracing digital solutions early November 7, 2022 – Heeter, a full-service provider of secure…
Digital Print Center Open House
Heeter unveiled its 35000 square foot Digital Print Center to its clients on September 21 in a lively Open House. Dozens of clients heard presentations on the evolution of…
Linkedin Enables Admins to Invite Connections to Follow Business Page
Marketers have long sought to grow their Business Page’s Follower base to ensure their messaging is reaching their audience (customers, prospects and others). Building this Follower base can be a…
8 Tips for Hosting Effective Virtual Meetings
By NAPCO Media Virtual meetings are the new normal among printing companies as stay-at-home orders remain in place. Many print service providers are using online collaboration tools like Zoom, Microsoft…
Heeter Boosts Inkjet Capabilities
As a long-time Ricoh partner, Heeter continues to expand its business and grow revenues with the addition of the VC70000. By Denise M. Gustavson, Published in the Special Inkjet Edition…
Case Study: Retailer Raises Quality of Personalized Mailers
Giant Eagle is a very active marketer to its hundreds of thousands of regional shoppers. It collects detailed buying activity of its Advantage members so that it can more accurately…
Highmark Health’s Personalized Drip Campaign Boosted Response Rates
Targeted Messaging Focused On Developing Trust Generated Big Returns Written by BrandUnited. Direct mail, as with any marketing outreach, must produce leads and, it is hoped, customers. For any mail…
Seeking Inspiration from Its Partner
Carnegie Learning is a transformational math education company focused on delivering better math learning to all teachers and students through research-proven software, textbooks, and professional learning. It’s sales team utilizes…
Heeter Makes Industry-Leading Embrace of Inkjet with the RICOH Pro VC60000
Here’s the story of how one company took the shortest, straightest path to the kind of printing its customers really wanted with the help of production inkjet. By Patrick Henry, Printing…