Heeter Launches Education Solutions Program

It’s college football time – and Heeter Education Solutions for student recruiting, capital campaigns, alumni activities, athletic departments, and special events are scoring big everywhere.

For Carnegie Mellon University, we’re teaming with its top-ranked Tepper School of Business to produce a high-gloss 24,000 circulation quarterly magazine…

Email Marketing Is Dead; Long Live Email Marketing

Marketers have long exclaimed the powerful and cost effective features of email marketing – particularly for B2B messaging.

Email marketing has been proclaimed by pundits as “old school” and “bound to quickly recede;” yet, recent reports suggest that email continues to be a powerful tool for marketers. If anything, we are seeing improvements in results from email campaigns.