Author: Heeter
Using Direct Mail to Win at Engagement Marketing
Our VP of Marketing Tom Boyle participated earlier this month in the Engagement Marketing Executive Symposium, a three-day event held by Ricoh in Boulder to discuss the role of Direct Mail to connect brands with customers.
The speakers had some notable insights which were covered by DMNews in the article below. Read more…
Heeter Launches Education Solutions Program
It’s college football time – and Heeter Education Solutions for student recruiting, capital campaigns, alumni activities, athletic departments, and special events are scoring big everywhere.
For Carnegie Mellon University, we’re teaming with its top-ranked Tepper School of Business to produce a high-gloss 24,000 circulation quarterly magazine…
Email Marketing Is Dead; Long Live Email Marketing
Marketers have long exclaimed the powerful and cost effective features of email marketing – particularly for B2B messaging.
Email marketing has been proclaimed by pundits as “old school” and “bound to quickly recede;” yet, recent reports suggest that email continues to be a powerful tool for marketers. If anything, we are seeing improvements in results from email campaigns.
Marketing Is Rapidly Changing. Are You Adjusting Your Methods Fast Enough?
Marketing at its core is connecting with your customers and prospects. The traditional way of marketing focused on sales and included cold calls, TV spots, trade shows and print ads. The business…
Reducing Errors on Our Print Jobs
There’s nothing more frustrating than finishing up a print run – only to find an error that requires rework. This waste is frustrating for us at Heeter, but it’s especially…
Introducing Imperium – Making You More Productive
Remember the old days of submitting a direct mail job? Those days of processing the job looked something like this: Email or FTP a design file Send in the data…
Mobile Usage Flourishes; Make Sure You Are Covered
The days of the ‘surfing the web’ primarily on one’s desktop are quickly fading. A few years ago most of us would browse websites and check our email on our…
Investing in the Future of Commercial Print: Heeter Takes First Steps into Inkjet with Ricoh’s Newest Continuous Feed Inkjet Platform
Heeter capitalizes on new opportunities after seeing the quality, speed and savings RICOH Pro VC60000 can provide. MALVERN, Pa. – November 11, 2015—Ricoh Americas has announced thatHeeter, a leading provider…
10 Ways E-Commerce Is Reshaping the USPS
From Dead Tree Edition Blog The E-commerce Revolution is reverberating throughout the U.S. Postal Service, but not in the destructive manner of other digital disruptions like email, online news, and…
Heeter Is Adding to Its Sales Team
Heeter is a single source provider of Print Communications that continues to attract and retain the best and brightest employees who are consistently driven to leverage their strengths. Heeter prides…