Category: Printing
Activating the Appeal of Paper
Reprinted from Ricoh Business Booster. Innovations in print technology, such as expanded color gamut, metallics and variable data printing, have opened countless opportunities for designers to enhance the visual appeal…
Inkjet & Direct Mail: A Recipe for Success
From Domtar The marketplace is changing, inkjet technology continues to improve and there are new print opportunities that can help you succeed. Here at Domtar, we know how inkjet can…
Heeter Adds a Komori GL40 Perfector with UV Capabilities to Support Business Growth
This release ran in Printing Impressions. Komori announced today that Heeter, a full-service provider of innovative print and data solutions, has purchased an eight-color Komori GL40 perfector (GL840P) with UV…
5 Reasons to Invest in Personalized Print Over Time
No doubt—getting a quick boost in sales feels great. However, the biggest profits come from long-term customers who provide recurring revenue over time. This is particularly true when it comes…
Heeter Invests in Finishing Equipment
Our Digital Print + Bindery Department added an intelligent saddle stitcher to one of our Hunkeler finishing lines. The Standard Horizon StitchLiner 6000 Digital high-speed saddle stitcher has been integrated…
Direct Mail with Print Enhancements
Introduction Direct marketing campaigns can vary widely in quality, encompassing everything from unimaginative and generic junk mail to highly targeted and personalized initiatives. The former has been rightfully tagged with…
Heeter President Featured on Inkjet Summit Keynote Panel [Video]
Kirk Schlecker led off the Inkjet Summit 2020’s Keynote User Panel titled “Inkjet – It’s About Adding Value.” Moderator Barb Pellow interviewed Schlecker (between 1:49-15:09 in the video below) on…
What Is Tactile Marketing Automation?
Definition, Best Practices, and Real-World Examples By Nick Runyon The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise…
Restaurants Adjust Operations to Changing Regulations
It’s been an ever-changing world for restaurants in the summer of 2020. Closings, re-openings, and reductions to usable space have become the norm. Restaurants need to adapt to stay operating….
How to Conduct a Remote Press Check
By Charles Angerson, Domtar Blog The design is completed and approved and now it is time to print your project. Most printers welcome their customers to the shop for an…