Blake Leduc

Posts by Blake Leduc

Direct Mail Is Thriving in 2026

Worker sorts printed mail in a production facility.

For years, the story around direct mail was one of managed decline. A dependable channel, sure, but a legacy one, kept alive mostly by habit and a lack of better options. That story doesn't hold up anymore. Marketers are putting more budget behind mail, not less, and the reasons come …

Read More