Blake Leduc

Posts by Blake Leduc

Stop Guessing Where Your Print Budget Goes

Large-format printer producing red-and-white signage.

Why the Best Print Storefronts Balance UX with Backend Governance Modern marketing leaders measure a print storefront against the Amazon-like benchmark of speed and clarity. A field rep expects a browsable, custom-branded catalog with search and reorder history, supported by approval …

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Direct Mail Is Thriving in 2026

Worker sorts printed mail in a production facility.

For years, the story around direct mail was one of managed decline. A dependable channel, sure, but a legacy one, kept alive mostly by habit and a lack of better options. That story doesn't hold up anymore. Marketers are putting more budget behind mail, not less, and the reasons come …

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