Carnegie Learning is a transformational math education company focused on delivering better math learning to all teachers and students through research-proven software, textbooks, and professional learning. It’s sales team utilizes a variety of printed collateral.
Carnegie Learning was planning a launch of a new iPad-based educational product. They sought to highlight the iPad portion of the product but were stymied with a lack of inspired design ideas.
The Carnegie Learning Marketing Team sought design ideas from its partners at Heeter. They discussed their goals with their Account Manager and worked with a designer at Heeter to find a solution that helped showcase the new product.
“We have traditionally “We have traditionally looked for Heeter to provide high-quality, affordable print jobs, but as we sought inspiration for a special design, we found we could also lean on our partners at Heeter to provide great ideas and direction. ”
Anne Milliron, Senior Designer, Brand + Marketing, Carnegie Learning
The idea was to have the brochure imitate a screen within a die-cut sleeve resembling an iPad case. Heeter stepped in to suggest a brochure design that could stand up to the visual interest of the sleeve, while staying true to the aesthetic of the product itself. As a result, the Carnegie Learning sales team was better able to engage customers with the new collateral piece and found an increased interest in the product itself.