Case Study

Wide Format Printing Scores for Outdoor Marketing Campaigns



Client: Kraft Heinz Company

The Challenge: Install a 35’ Heinz Ketchup bottle at the new Heinz Gate in Acrisure Stadium.The

Solution:  Heeter’s new wide format printing division managed the project to refurbish the iconic ketchup bottle with new paint and vinyl graphics.


Laurel Printing & Graphics recently joined the Heeter family, adding wide-format printing expertise to the fold. Laurel’s capabilities include vinyl printing 10 ft. wide by 150 ft. long and vehicle wraps.

They were the perfect teammate for the Kraft Heinz company’s return to the Pittsburgh Steelers stadium.

For over 20 years, two 35’ tall Heinz Ketchup bottles flanked the scoreboard at Heinz Field, home of the NFL’s Pittsburgh Steelers. When the stadium naming rights changed in 2023, the bottles were removed and stored outdoors.

Kraft Heinz continued its partnership with the stadium by supporting the Heinz Gate and turned to Heeter for help. Steelers fans loved the idea of reclaiming one of the bottles to once again stand proudly at the stadium.

The Challenge:

After decades outdoors, the 35’ tall, 7,500-pound fiberglass bottle needed refurbishment. While in storage, it had filled with thousands of gallons of rainwater, ruining the internal electronics and hydraulics. The surface required significant prep work for painting and fiberglass repair, and the paint color had to be matched precisely to the correct ketchup hue.

The Solution:

After previous experience rebranding two stadium concession stands with the Heinz name, Kraft Heinz contacted Laurel Print & Graphics for this project. Nick Benevento, senior sales representative, led the project team and coordinated with multiple subcontractors, including Precision Body and Service and Steffan Industries.

Precision Body and Service sanded, repaired, and primed the bottle before applying seven coats of automotive paint to withstand the Pittsburgh weather. The crimson paint was color-matched based on an undamaged area on the bottle.

Laurel Print & Graphics enhanced the bottle with wide-format printing, applying new vinyl decals for the bottle labels and a wall graphic below the bottle for a social media photo backdrop.

Steffan Industries was in charge of lifting and installing the bottle in its new home.

Love the fact that the bottles went away and that Steeler nation just really demanded that they come back.
Sandy Steffan

Vice President of Steffan Industries

The Results:

Steelers fans followed the bottle as it was trucked to the stadium for installation, reflecting the city’s adoration of the team and Heinz’s support over the years.

The bottle was hung at an angle with the cap removed to give the illusion that Heinz Ketchup was pouring out.

Kraft Heinz is happy, and after seeing the bottle return to the stadium on all of the local media outlets, Pittsburgh Steelers fans all over are rejoicing at the site of it.
Nick Benevento

Senior Sales Representative, Laurel Paint and Graphics

Wide Format Printing For Any Situation

Heeter’s wide format printing division can tackle unique projects and lead them across the goal line.

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