Case Study

Seeking Inspiration from Its Partner

Carnegie Learning is a transformational math education company focused on delivering better math learning to all teachers and students through research-proven software, textbooks, and professional learning. It’s sales team utilizes a variety of printed collateral.

Carnegie Learning case study



Carnegie Learning was planning a launch of a new iPad-based educational product. They sought to highlight the iPad portion of the product but were stymied with a lack of inspired design ideas.


The Carnegie Learning Marketing Team sought design ideas from its partners at Heeter. They discussed their goals with their Account Manager and worked with a designer at Heeter to find a solution that helped showcase the new product.


The idea was to have the brochure imitate a screen within a die-cut sleeve resembling an iPad case. Heeter stepped in to suggest a brochure design that could stand up to the visual interest of the sleeve, while staying true to the aesthetic of the product itself. As a result, the Carnegie Learning sales team was better able to engage customers with the new collateral piece and found an increased interest in the product itself.

We have traditionally looked for Heeter to provide high-quality, affordable print jobs, but as we sought inspiration for a special design, we found we could also lean on our partners at Heeter to provide great ideas and direction.
Anne Milliron

Senior Designer, Brand + Marketing, Carnegie Learning

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