Challenge
Carnegie Learning was planning a launch of a new iPad-based educational product. They sought to highlight the iPad portion of the product but were stymied with a lack of inspired design ideas.
Solution
The Carnegie Learning Marketing Team sought design ideas from its partners at Heeter. They discussed their goals with their Account Manager and worked with a designer at Heeter to find a solution that helped showcase the new product.
Results
The idea was to have the brochure imitate a screen within a die-cut sleeve resembling an iPad case. Heeter stepped in to suggest a brochure design that could stand up to the visual interest of the sleeve, while staying true to the aesthetic of the product itself. As a result, the Carnegie Learning sales team was better able to engage customers with the new collateral piece and found an increased interest in the product itself.
