Case Study

A One-Stop Shop for Personalized Communication

Fairleigh Dickinson University is the largest private university in New Jersey, but in the crowded northeast U.S. corridor it needs every edge to maintain and grow its 12,000 student body enrollment.



In the face of competition from other institutions, FDU must be aggressive and creative. Its admissions personnel needed a single source to produce and distribute effective marketing materials, freeing the office from its reliance upon multiple printers and delivery managers.


FDU chose Heeter to personalize more than 200,000 viewbooks and pre-populate admissions applications with applicant details, while handling the distribution of all of the materials. Qualified applicants now receive these branded personal appeals, while office personnel focus on other enrollment growing activities.


Fairleigh Dickinson has enjoyed a steady rise in applications and enrollment since choosing Heeter as its one-stop shop for admissions marketing. Heeter has expanded its campus presence by working with the alumni.

Our students value the personalized books and application forms. They feel they are having more of a one-to-one conversation, plus they love the time savings on the application.
Traci Banks

Associate Vice President for Admissions and Financial Aid, Fairleigh Dickinson University

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