Moving Quickly to Generate Floor Traffic
Direct Mail using database marketing is the number one way casinos drive traffic and revenue to the casino floor.
Challenge
Casinos need to be able to react quickly to opportunities or to lower casino traffic. The ability to quickly create and deliver campaigns to drive traffic in short time frames is a key marketing need for casinos.
Solution
Heeter offers their gaming customers same day art and data proofs along with around the clock printing, ensuring the quickest turn times available to casinos. And a Heeter Customer Service Rep stays on top of your job- from delivery of your art/data through the drop off of your mailings at USPS. And then they continue to monitor the campaigns through deliverability reports.
Result
The casino is able to deliver its promotions to guests with very quick turnaround and with high data accuracy along with savings of over 30% in postage.
Heeter provides us great customer service and quality printing. They are also able to respond quickly when business conditions require that we drive customer traffic into the casino. Heeter is a very responsive partner for casinos.
Senior Director of Marketing
at a Major Casino
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