Messaging In-Season to Busy Pavers


Walsh Equipment is the leading construction and road maintenance dealer in Western and Central Pennsylvania.


A key customer segment is the paver contractor who requires a wide variety of equipment, much of which Walsh sells. Knowing that marketing with digital messaging to contractors is a challenge during paving season, Walsh aimed to connect with buyers with one compelling set of physical mailings.


Heeter personalized and fulfilled a mailing of 8 separate pieces in one envelope focused on the key paver equipment to this high value segment. The Heeter team turned the job in 48 hours.


The mailing generated a high number of opportunities, leading to a record sales year for pavers and related equipment.

“We have invested significantly in improving our marketing in 2017. Heeter is a highly effective, responsive partner to execute
this vision.”

Charlie Walsh
Walsh Equipment, a Stephenson Equipment Company