Maximizing Awareness & Profits through Creative Book Publishing

57 ketchup

Summary

Devoted to the history and heritage of Western Pennsylvania, the Heinz History Center is Pennsylvania’s largest history museum. The Smithsonian-affiliated institution presents a series of different exhibitions each year.

 

ChallengeHeinz 57 150 Years book

The History Center looks to build awareness for its programs as well as raise revenue through the sales of exhibition-specific books at its book store and on Amazon. As a non-profit, the Center seeks to maximize profits of these books- looking for ways to keep printing costs low, while creating an eye catching product.

 

Solution/Results

The History Center works with Heeter to specify the best page size to optimize the number of pages per sheet.  On the recent “57 Servings from the Heinz Table” book, Editor Brian Butko worked with Heeter to design the piece at 9” by 9” so it could print 12 pages on a full sheet. This allows Heinz to minimize the per-book cost and maximize profits, while ensuring the book stands out on bookshelves.

“Our challenge as a non-profit is to produce high-quality content at an affordable cost so that we can sell it at a good price-point. Heeter is always willing to work creatively with us so that we can achieve our objectives.”

Director of Publications Brian Butko

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