Meet Our New Human Resources Generalist
While we invest significantly in new technology and presses, our success at Heeter comes down to our human assets.
With this in mind, Heeter has added a Human Resources teammate to supplement our resources to hire, train, retain and promote our growing team.
Our Transformation Continues
We live in a time of fast change.
My partner Tim Thomas and I cannot help but reflect on the massive changes going on in the economy in general and the print and communication industry more specifically. Let me tell you more…
“As We Get Better at Inkjet, Inkjet Gets Better”
There is a lot of excitement around Inkjet presses. In fact, a dedicated conference in late April focused fully on this hot topic. Kirk Schlecker, Heeter’s VP of Operations, participated on a panel which discussed how inkjet is the most disruptive technology in printing in hundreds of years.
The good news is that he forecasted the likely benefits that are likely to emerge from the massive learning that goes on around inkjet.
Heeter Goes Digital and Goes National
Digital printing brings major benefits to marketers – particularly around the ability to conduct variable mailings as well as significant cost savings.
Below is a feature article about Heeter’s investments in digital printing in the last couple of years and the benefits it is bringing to its clients.
Heeter Invests in Its Team Members
Technology changes quickly, and so do needed skills. We find that we need to continually train our employees on enhancements to new and existing equipment in order to keep up with their capabilities.
Check out what we’ve done over the last year.
Is Your Team Leveraging Imperium?
Heeter launched Imperium in 2016. Each and every day Heeter customers are benefiting from our collaboration tool. Imperium allows you to communicate seamlessly and in real-time with us, through the…
15 Clever Examples of Interactive Print Ads
Print advertising is a form of advertising that uses physically printed media to reach consumers, business customers and prospects. You would think the category is void of innovative ideas, but that’s certainly not the case. Here are 15 print ads that should make you rethink the word “traditional.”
Using Direct Mail to Win at Engagement Marketing
Our VP of Marketing Tom Boyle participated earlier this month in the Engagement Marketing Executive Symposium, a three-day event held by Ricoh in Boulder to discuss the role of Direct Mail to connect brands with customers.
The speakers had some notable insights which were covered by DMNews in the article below. Read more…
Heeter Launches Education Solutions Program
It’s college football time – and Heeter Education Solutions for student recruiting, capital campaigns, alumni activities, athletic departments, and special events are scoring big everywhere.
For Carnegie Mellon University, we’re teaming with its top-ranked Tepper School of Business to produce a high-gloss 24,000 circulation quarterly magazine…
Email Marketing Is Dead; Long Live Email Marketing
Marketers have long exclaimed the powerful and cost effective features of email marketing – particularly for B2B messaging.
Email marketing has been proclaimed by pundits as “old school” and “bound to quickly recede;” yet, recent reports suggest that email continues to be a powerful tool for marketers. If anything, we are seeing improvements in results from email campaigns.