Nearly every business is focusing on digital marketing these days – as they should. Email, social media, video and blog posts are all effective and viable ways to reach a consumer base that would sooner dictate notes to their smartphone than whip out a notepad and pen. But this is not to say that traditional marketing methods are a thing of the past. Below are 12 recommendations to help you to tap into consumers’ nostalgia for receiving personal notes and creative packages via snail mail.
Walsh Equipment is the leading construction and road maintenance dealer in Western and Central Pennsylvania. A key customer segment is the paver contractor who requires a wide variety of equipment, much of which Walsh sells. Knowing that marketing with digital messaging to contractors is a challenge during paving season, Walsh aimed to connect with buyers with one compelling set of physical mailings.
Heeter recognizes that environmental responsibility is integral to world class printing, direct mailing, fulfillment, and technology productions and applications. We are committed to being a positive and creative force in the protection and enhancement of the environment in which we work and live. Below is our 2017 Policy.
In 2015, Heeter was looking for a press that could dramatically increase the production of its digital work while still maintaining the quality its customers demanded. Here is the story.
Saving energy and reducing waste is what most people think about when it comes to being green. Heeter will focus on that goal and much more, implementing best practices that lead to continuous improvement, facility sustainability, and facility profitability.
We’ve added a new Rollem rotary die cutter this fall.
It’s integrated with our Moll finishing line which allows us to diecut, perf, score, fold, tip, and glue in one single pass. All with a single operator.
Check out how it die cuts and folds this brochure.
Carnegie Learning is a transformational math education company; it was planning a launch of a new iPad-based educational product. The Marketing Team sought design ideas from its partners at Heeter. Check out what they came up with…
We’re leasing an additional 14,100 square feet this fall in our fulfillment center (located at 701 Technology Drive). Our digital printing and fulfillment operations are driving this growth. That takes us…
Our Ricoh VC60000 inkjet web press has been a huge hit with customers since its installation in quarter 4 of 2015. In fact, we saw the number of digital pages at Heeter increase 202% in 2016. This rapid growth has continued in 2017.
Accordingly, we’ve taken steps to further grow this equipment’s throughput.
Pam Bena is Heeter’s newest Vice President of Finance.
Ms. Bena brings more than 30 years of business experience with a focus on accounting and finance. Previous to Heeter, Pam worked for various consulting and accounting firms as well as private businesses. More recently Pam served as Senior Vice President – Finance for a privately-held construction company. Read more…