8 Simple and Effective Ways to Boost Response Rates with Personalization
Reprinted from Brand United. Too often, marketers will design their marketing campaigns — whether online or by direct mail — and cross their fingers that in time, response rates will…
PMS Announces Its 2019 Color of the Year
Designers have been eagerly waiting for the big announcement of Pantone’s Color of the Year. Designers know Pantone as the organization that creates and curates the Pantone Matching System (PMS)…
Brand United Features Highmark Health Case Study
BRAND United just released a case study featuring one of Heeter’s clients: Highmark Health. “Highmark Health’s Personalized Drip Campaign Boosted Response Rates” explores how Highmark Health’s “New to Medicare” direct…
Highmark Health’s Personalized Drip Campaign Boosted Response Rates
Targeted Messaging Focused On Developing Trust Generated Big Returns Written by BrandUnited. Direct mail, as with any marketing outreach, must produce leads and, it is hoped, customers. For any mail…
Our Top Customers Expand Business
Quarterly Update from Scott Heeter This year continues to be strong. In fact, 2018 should be one of our best years ever. Taxes have been cut and the economy is…
Andy Booth Appointed as President of EFI Pace User Group
Andy Booth, Director of Client Services and leader of our IT Services Group, has taken on a national role as President of the EFI Pace User Group, an independent group…
Working Closely on Novel Brochure
Marietta College is a private liberal arts college in Marietta, Ohio that enrolls 1200 full-time students. Tom Perry, VP of Communication & Brand Management, was looking for a piece that…
Seeking Inspiration from Its Partner
Carnegie Learning is a transformational math education company focused on delivering better math learning to all teachers and students through research-proven software, textbooks, and professional learning. It’s sales team utilizes…
Personalize.. . Reward… Thank
In the old days, companies would gain scale by advertising to the masses…one message to all. The marketers figured they would reach a few interested prospects in the process. As…
2018 Update:
Momentum Accelerates for Second Half
By Scott Heeter, President of Heeter My partner Tim Thomas and I want to provide you with a mid-year update on the activities, investments, and additions to the company. Last…
