Snail Mail Isn’t Dead: 12 Ways to Engage Customers with Physical Mail

Nearly every business is focusing on digital marketing these days – as they should. Email, social media, video and blog posts are all effective and viable ways to reach a consumer base that would sooner dictate notes to their smartphone than whip out a notepad and pen. But this is not to say that traditional marketing methods are a thing of the past. Below are 12 recommendations to help you to tap into consumers’ nostalgia for receiving personal notes and creative packages via snail mail.

Messaging In-Season to Busy Pavers

Walsh Equipment is the leading construction and road maintenance dealer in Western and Central Pennsylvania. A key customer segment is the paver contractor who requires a wide variety of equipment, much of which Walsh sells. Knowing that marketing with digital messaging to contractors is a challenge during paving season, Walsh aimed to connect with buyers with one compelling set of physical mailings.