Case Study: Retailer Raises Quality of Personalized Mailers
Giant Eagle is a very active marketer to its hundreds of thousands of regional shoppers. It collects detailed buying activity of its Advantage members so that it can more accurately…
Investing in Team Training
Scott Heeter has stressed to the company in recent years that adaptability is a critical element to business and personal success. Given this, Heeter has been increasing the training for…
Heeter in the News: EFI Connect Highlights New Opportunities for Customers with Leading Production Workflow Offerings
Reprinted from Printing Impressions LAS VEGAS – January 23, 2019 – At the 20th edition of Connect, the annual Electronics For Imaging, Inc. users conference, EFI is helping hundreds of print and packaging…
8 Simple and Effective Ways to Boost Response Rates with Personalization
Reprinted from Brand United. Too often, marketers will design their marketing campaigns — whether online or by direct mail — and cross their fingers that in time, response rates will…
PMS Announces Its 2019 Color of the Year
Designers have been eagerly waiting for the big announcement of Pantone’s Color of the Year. Designers know Pantone as the organization that creates and curates the Pantone Matching System (PMS)…
Brand United Features Highmark Health Case Study
BRAND United just released a case study featuring one of Heeter’s clients: Highmark Health. “Highmark Health’s Personalized Drip Campaign Boosted Response Rates” explores how Highmark Health’s “New to Medicare” direct…
Highmark Health’s Personalized Drip Campaign Boosted Response Rates
Targeted Messaging Focused On Developing Trust Generated Big Returns Written by BrandUnited. Direct mail, as with any marketing outreach, must produce leads and, it is hoped, customers. For any mail…
Our Top Customers Expand Business
Quarterly Update from Scott Heeter This year continues to be strong. In fact, 2018 should be one of our best years ever. Taxes have been cut and the economy is…
Andy Booth Appointed as President of EFI Pace User Group
Andy Booth, Director of Client Services and leader of our IT Services Group, has taken on a national role as President of the EFI Pace User Group, an independent group…
Working Closely on Novel Brochure
Marietta College is a private liberal arts college in Marietta, Ohio that enrolls 1200 full-time students. Tom Perry, VP of Communication & Brand Management, was looking for a piece that…
