Author: jeremy
Planning Direct Mail for 2021
By Summer Gold, Brand United As we start the New Year and put this crazy year of 2020 behind us, we need to buckle down on direct mail planning. The…
Linkedin Enables Admins to Invite Connections to Follow Business Page
Marketers have long sought to grow their Business Page’s Follower base to ensure their messaging is reaching their audience (customers, prospects and others). Building this Follower base can be a…
Heeter Adds New Sales Team Member with Broad Print Experience
John Sapanara, Senior Account Executive John brings over 30 years of print experience to Heeter. John has sold commercial sheet-fed print services for over 17 years throughout Western Pennsylvania…
Direct Mail with Print Enhancements
Introduction Direct marketing campaigns can vary widely in quality, encompassing everything from unimaginative and generic junk mail to highly targeted and personalized initiatives. The former has been rightfully tagged with…
Heeter President Featured on Inkjet Summit Keynote Panel [Video]
Kirk Schlecker led off the Inkjet Summit 2020’s Keynote User Panel titled “Inkjet – It’s About Adding Value.” Moderator Barb Pellow interviewed Schlecker (between 1:49-15:09 in the video below) on…
Adapting to an Unexpected 2020
It’s become a tradition in late summer for me to update our customers, coworkers and partners on Heeter’s progress over the past 12 months. While our first 6 months were…
Heeter Named 2020 Top Workplace
In a list that was published in a special section of the Pittsburgh Post-Gazette on September 20, 2020, Heeter was named as one of the Top Workplaces in the Pittsburgh…
What Is Tactile Marketing Automation?
Definition, Best Practices, and Real-World Examples By Nick Runyon The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise…
Restaurants Adjust Operations to Changing Regulations
It’s been an ever-changing world for restaurants in the summer of 2020. Closings, re-openings, and reductions to usable space have become the norm. Restaurants need to adapt to stay operating….
10 Fun Direct Mail Pieces for When Your Mail’s Gone Stale
by Summer Gould, BRAND United Over time, mail pieces can become boring and less effective, because we end up using the same formats over and over again. Have you considered spicing up your…
