By Summer Gould
Direct mail can be a very powerful marketing tool. When executed correctly you can see a great return on your investment. However, direct mail is not the be all and end all for your marketing. It is an important channel to utilize in conjunction with your other marketing channels. Direct mail can even give you a lift in online engagement. Let’s look at how to use direct mail to shine.
10 best ways to use direct mail:
1. Counter a Competitive Offer:
Direct mail allows you to be covert with your offer so that the competition does not know what you are doing until it has mailed and is too late. It takes them longer to find out what your direct mail says and they won’t know when you are sending it.
2. Generate Traffic:
Whether you want to increase traffic online, for an event or to your location, direct mail is a great way to drive people there.
3. Customer Acquisition or Referrals:
With the ability to purchase very targeted lists, you can reach prospects to increase your customer base as well as provide a way for your message to be passed on to others.
4. Generate Sales Leads:
Send direct mail to prospects in order to get responses from qualified and interested leads.
5. Building Brand Awareness:
Since direct mail is a very trusted channel, you can really build your brand. The better recipients know your brand the more they buy from you.
6. Customer Loyalty:
You can reach out to your customers to give them special offers and coupons.
Direct mail is a great way to get information out to people quickly and formally.
8. Cross-sell or Up-sell:
Use your direct mail to not only drive response to that offer but also mention other things you offer that they may be interested in.
9. Combining Mailings With Other Companies:
When you do a cooperative mailing with another company you not only save money but you add value for your recipients with better offers or coupons.
10. Augmenting Other Media Efforts:
Direct mail is a great way to drive engagement with other channels such as email, web, social media, mobile, QR codes and so much more…
Direct mail is more effective than ever, with fewer distractions in the mail box and more focus online. Don’t let the direct mail opportunity pass you by. When used as part of a multimedia campaign, direct mail can significantly enhance response. Make sure that you work together with your mail service provider to create great campaigns that are designed effectively for postage savings. Get creative and have fun!