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Heeter

441 Technology Drive
Canonsburg, PA 15317

724-746-8900
solutions@heeter.com

Heeter | Innovative Print and Data Solutions

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Tag: personalization

8 Simple and Effective Ways to Boost Response Rates with Personalization

Posted on January 13, 2019 by jeremy

Reprinted from Brand United. Too often, marketers will design their marketing campaigns — whether online or by direct mail — and cross their fingers that in time, response rates will…

Posted in Innovation, MarketingTagged personalization

Brand United Features Highmark Health Case Study

Posted on November 29, 2018 by jeremy

BRAND United just released a case study featuring one of Heeter’s clients: Highmark Health. “Highmark Health’s Personalized Drip Campaign Boosted Response Rates” explores how Highmark Health’s “New to Medicare” direct…

Posted in Innovation, MarketingTagged inkjet, personalization

Highmark Health’s Personalized Drip Campaign Boosted Response Rates

Posted on November 11, 2018 by jeremy

Targeted Messaging Focused On Developing Trust Generated Big Returns Written by BrandUnited. Direct mail, as with any marketing outreach, must produce leads and, it is hoped, customers. For any mail…

Posted in Digital, Direct Mail, Marketing, PrintingTagged a/b testing, personalization

Personalize.. . Reward… Thank

Posted on August 19, 2018 by jeremy

In the old days, companies would gain scale by advertising to the masses…one message to all. The marketers figured they would reach a few interested prospects in the process. As…

Posted in MarketingTagged personalization

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