Tag: personalization
8 Simple and Effective Ways to Boost Response Rates with Personalization
Reprinted from Brand United. Too often, marketers will design their marketing campaigns — whether online or by direct mail — and cross their fingers that in time, response rates will…
Brand United Features Highmark Health Case Study
BRAND United just released a case study featuring one of Heeter’s clients: Highmark Health. “Highmark Health’s Personalized Drip Campaign Boosted Response Rates” explores how Highmark Health’s “New to Medicare” direct…
Highmark Health’s Personalized Drip Campaign Boosted Response Rates
Targeted Messaging Focused On Developing Trust Generated Big Returns Written by BrandUnited. Direct mail, as with any marketing outreach, must produce leads and, it is hoped, customers. For any mail…
Personalize.. . Reward… Thank
In the old days, companies would gain scale by advertising to the masses…one message to all. The marketers figured they would reach a few interested prospects in the process. As…