Tag: inkjet
Case Study: Retailer Raises Quality of Personalized Mailers
Giant Eagle is a very active marketer to its hundreds of thousands of regional shoppers. It collects detailed buying activity of its Advantage members so that it can more accurately…
Brand United Features Highmark Health Case Study
BRAND United just released a case study featuring one of Heeter’s clients: Highmark Health. “Highmark Health’s Personalized Drip Campaign Boosted Response Rates” explores how Highmark Health’s “New to Medicare” direct…
Production Inkjet Press Buying Advice
The tips you need to know before you start the purchasing process for a high-speed production inkjet press. By Denise M. Gustavson, Printing Impressions So, you’re in the market for a…
Heeter Makes Industry-Leading Embrace of Inkjet with the RICOH Pro VC60000
Here’s the story of how one company took the shortest, straightest path to the kind of printing its customers really wanted with the help of production inkjet. By Patrick Henry, Printing…
Speed Upgrade for Our Inkjet Web Press
Our Ricoh VC60000 inkjet web press has been a huge hit with customers since its installation in quarter 4 of 2015. In fact, we saw the number of digital pages at Heeter increase 202% in 2016. This rapid growth has continued in 2017.
Accordingly, we’ve taken steps to further grow this equipment’s throughput.
“As We Get Better at Inkjet, Inkjet Gets Better”
There is a lot of excitement around Inkjet presses. In fact, a dedicated conference in late April focused fully on this hot topic. Kirk Schlecker, Heeter’s VP of Operations, participated on a panel which discussed how inkjet is the most disruptive technology in printing in hundreds of years.
The good news is that he forecasted the likely benefits that are likely to emerge from the massive learning that goes on around inkjet.
Heeter Goes Digital and Goes National
Digital printing brings major benefits to marketers – particularly around the ability to conduct variable mailings as well as significant cost savings.
Below is a feature article about Heeter’s investments in digital printing in the last couple of years and the benefits it is bringing to its clients.
