Heeter Account Exec Takes Unusual Path to a Sales Position; She Discovers Creative Ways to Engage with Prospects
Amanda has worked in the print industry for over 20 years, but always in operational roles. She managed digital presses, worked in the Publications Department of the US Supreme Court, and ran UPMC’s In-plant print facility.
In the summer of 2019, Amanda joined Heeter as an Account Executive on the sales team. The question she asked herself was: how would she get the attention of marketing executives who looked to source print, direct mail and data solutions. How would she stand out?
Amanda outlines her playbook in the recent #GirlsWhoPrint podcast. Amanda’s portion starts at at 10:12.
At the core of Amanda’s approach is a fun, video-centric outreach where her customers are likely to be: Linkedin.
She releases short videos (typically under 90 seconds) on topics of interest to marketing professionals such as creative direct mail and expert personalization.
Amanda reveals that 85-95% of her customer base comes from these videos.
Here is one such video which ran on Linkedin. Clearly, Amanda’s lively, unique personality shines through.
How does Amanda create these fun, frequent videos?
Many of Amanda’s followers wonder how she is able to regularly generate these videos.
Recently Amanda posted a video that lays out how her creation process and toolbox.